How to Start a Dog Grooming Business

Starting a dog grooming business is one of the most rewarding ways to turn your love for animals into a profitable career. With over 90 million dogs in American households and pet spending hitting record highs, the demand for professional grooming services has never been stronger.

Whether you're dreaming of opening a brick-and-mortar salon, launching a mobile grooming van, or starting a home-based operation, this comprehensive guide walks you through every step of building a successful dog grooming business in 2026.

Is Dog Grooming a Good Business to Start?

Before diving into the how-to, let’s look at why dog grooming is an attractive business opportunity.

The numbers speak for themselves

• The U.S. pet grooming market is valued at over $11 billion
• Average groomer earnings range from $30,000 to $60,000+ annually
• Mobile groomers and salon owners can earn $75,000 to $100,000+
• The pet industry has outpaced the general economy for 30+ consecutive years

Low barriers to entry

• No degree required (certification helps)
• Startup costs range from $2,000 (home-based) to $50,000+ (full salon)
• Can start part-time while keeping your day job
• Skills can be learned through apprenticeships or grooming schools

Recession-resistant

Pet owners consistently prioritize their animals’ care even during economic downturns. Dogs still need haircuts regardless of stock market performance.

Step 1: Get Proper Training and Certification

While most states don’t legally require a grooming license, proper training is essential for safety, quality, and credibility.

Training Options

Grooming Schools (4–16 weeks)

• Hands-on instruction with live dogs
• Learn breed standards, safety protocols, and business basics
• Cost: $3,000–$18,000
• Popular programs: Nash Academy, Paragon School of Pet Grooming, American Academy of Pet Grooming

Apprenticeships (6–12 months)

• Learn on the job from experienced groomers
• Usually unpaid or low-paid during training
• Real-world experience with diverse breeds and temperaments

Online Courses + Practice

• Most affordable option ($200–$1,000)
• Flexible scheduling
• Must be supplemented with hands-on practice

Certifications Worth Getting

• National Dog Groomers Association of America (NDGAA)
• International Professional Groomers (IPG)
• Pet First Aid & CPR
• Fear Free Grooming

Step 2: Choose Your Business Model

Your business model affects startup costs, operations, and scalability.

Mobile Grooming

Pros

• Lower overhead than a salon
• High convenience for clients
• Premium pricing potential

Cons

• High vehicle cost
• Limited to one client at a time
• Fuel and maintenance expenses

Startup costs: $30,000–$100,000+

Home-Based Grooming

Pros

• Lowest startup costs
• No commute
• Flexible schedule

Cons

• Zoning restrictions
• Limited growth potential
• Home modifications may be required

Startup costs: $2,000–$15,000

Brick-and-Mortar Salon

Pros

• Multiple groomers and revenue streams
• Professional image
• Easier to scale

Cons

• Highest startup costs
• Lease obligations
• Greater liability

Startup costs: $50,000–$200,000+

Step 3: Handle Legal Requirements

Getting your legal setup right protects you and builds client trust.

Business Structure

Sole Proprietorship

• Simple setup
• No liability protection

LLC (Limited Liability Company)

• Protects personal assets
• Affordable and flexible
• Recommended for most groomers

S-Corp

• Tax advantages at higher income levels
• More complex compliance

Licenses and Permits

• Business License
• DBA (if applicable)
• Sales Tax Permit
• Zoning Approval
• Health Department Permits (location-dependent)

Insurance

• General Liability
• Professional Liability
• Commercial Auto (mobile groomers)
• Workers’ Compensation (if hiring staff)

Estimated annual cost: $1,000–$2,500

Step 4: Acquire Equipment and Supplies

Essential Grooming Equipment

Ongoing Supplies

• Shampoos and conditioners
• Brushes and combs
• Nail tools
• Ear and dental care products
• Cleaning supplies

Monthly budget: $200–$500

Step 5: Set Your Pricing

Pricing Models

• Flat rate by size
• Breed-specific pricing
• A la carte services

Pricing Factors

• Local competition
• Experience and certifications
• Coat condition and behavior
• Services included

Step 6: Create Your Brand

Business Naming Tips

• Easy to spell and remember
• Domain and social handle availability
• Relevant to grooming

Visual Branding

• Logo
• Brand colors
• Clean typography
• High-quality before-and-after photos

Online Presence

• Google Business Profile
• Facebook and Instagram
• Simple website with booking info

Step 7: Set Up Operations

Scheduling and Client Management

Use grooming software that supports:

• Online booking
• Automated reminders
• Client and pet profiles
• Payments and notes

Key Policies

• Cancellation policy
• Vaccination requirements
• Matted dog policy
• Aggressive dog policy

Step 8: Market Your Business

Word of Mouth

• Ask for referrals
• Offer incentives
• Follow up with new clients

Local SEO

• Optimize Google Business Profile
• Collect and respond to reviews
• Keep business info consistent

Social Media

• Before-and-after photos
• Grooming tips
• Behind-the-scenes content

Community & Ads

• Partner with vets and pet stores
• Attend local events
• Run small-budget social or Google ads

Step 9: Prepare for Common Challenges

• Difficult dogs
• Difficult clients
• Physical demands
• Seasonal slowdowns

Preparation and clear policies make all the difference.

Step 10: Plan for Growth

Expansion Options

• Add spa or specialty services
• Hire assistants or groomers
• Open additional locations
• Add mobile units

Your First-Year Checklist

Months 1–2: Foundation

• Complete training
• Register business
• Secure licenses and insurance
• Buy equipment

Months 3–4: Setup

• Prepare grooming space
• Create branding assets
• Launch website
• Set up booking and payments

Months 5–6: Soft Launch

• Practice with friends and family
• Build portfolio
• Collect testimonials

Months 7–12: Growth

• Launch marketing
• Collect reviews
• Optimize pricing and services

Frequently Asked Questions

How much does it cost to start a dog grooming business?

$2,000 for home-based setups up to $100,000+ for mobile or salon operations. Most start successfully with $5,000–$15,000.

Do I need a license to groom dogs?

No grooming-specific license in most states, but business licenses and permits are required. Certification boosts credibility.

How long does it take to become a groomer?

4–16 weeks for grooming school, 6–12 months for apprenticeships. Confidence builds over 1–2 years.

How much can a dog groomer make?

$25,000–$35,000 entry-level, $40,000–$60,000 experienced, $75,000–$150,000+ for owners.

Mobile or salon?

Mobile offers flexibility and lower overhead. Salons scale faster. Many groomers transition between both.

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Final Thoughts

Starting a dog grooming business is absolutely achievable—even without prior experience. With proper training, solid systems, and excellent service, you can build a profitable and fulfilling career.

The pet industry keeps growing, skilled groomers are in demand, and your future clients (and their furry friends) are waiting 🐾

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