How to Create a Dog Grooming Price List

Create a professional dog grooming price list that attracts clients and boosts revenue

February 11, 2026

A well-designed dog grooming price list does more than list what you charge. It communicates professionalism, sets expectations, guides clients toward higher-value services, and eliminates awkward money conversations.

This guide will help you create a price list that works—for your clients and your bottom line.

Why Your Price List Matters

Your price list is often a client’s first impression of your business. A confusing or unprofessional layout can cost you bookings before you ever meet the dog.

A Good Price List:

Makes booking decisions easy
Reduces time spent answering pricing questions
Positions your services appropriately
Encourages upgrades and add-ons
Projects professionalism and confidence

A Bad Price List:

Confuses potential clients
Creates pricing disputes after service
Undervalues your work
Looks unprofessional
Leaves money on the table

Choosing Your Pricing Structure

Before designing your list, decide how your pricing will be structured.

Option 1: Size-Based Pricing
Best for: Simplicity and easy communication

Pros:

Simple and easy to understand

Cons:

Doesn’t account for coat complexity

Option 2: Breed-Based Pricing
Best for: Experienced groomers and coat-specific work

Create pricing categories based on breed or coat type.

Pros:

More accurate and fair

Cons:

More complex
Mixed breeds can be tricky

Option 3: Hybrid Approach (Recommended)
Best for: Most grooming businesses

Combine size-based pricing with breed adjustments and add-ons.

Example:
“Full Groom: $55–$85 based on size. Doodle breeds, double-coated breeds, and heavily matted dogs may incur additional charges.”

Essential Sections for Your Price List

Service Categories

Organize your services clearly:

Full-Service Grooming
Bath & Brush
A La Carte Services
Add-Ons
Specialty Services

Clearly Define What’s Included

Clients don’t automatically know what “Full Groom” includes. Spell it out.

Full Groom Includes:

Bath with premium shampoo and conditioner
Blow dry and brush out
Haircut styled to breed standard or owner preference
Nail trim and file
Ear cleaning
Sanitary trim
Cologne spritz and bandana

Clear descriptions justify your pricing and prevent misunderstandings.

Price Ranges vs. Fixed Prices

Fixed Prices Work When:

You use size-based pricing
Services are standardized
You want maximum simplicity

Price Ranges Work When:

Coat condition varies
You use breed-based pricing
You want flexibility

“Starting At” Pricing Works When:

Final price depends on coat condition
You want flexibility in competitive markets

Price List Templates

Template 1: Size-Based (Simple)

PAWSITIVE GROOMING CO.
PRICE LIST

FULL GROOMING PACKAGE
Bath, blow dry, haircut, nails, ears, and finishing touches

Small Dogs (under 15 lbs) ............ $55
Medium Dogs (15–40 lbs) .............. $70
Large Dogs (40–70 lbs) ............... $85
Extra Large Dogs (70+ lbs) ........... $100+

BATH & BRUSH
Bath, blow dry, brush out, nails, and ears

Small Dogs .......................... $35
Medium Dogs ......................... $45
Large Dogs .......................... $60
Extra Large Dogs .................... $75+

A LA CARTE SERVICES

Nail Trim ........................... $15
Nail Grind .......................... $20
Ear Cleaning ........................ $12
Teeth Brushing ...................... $12
Anal Glands ......................... $15
Sanitary Trim ....................... $15
Face Trim ........................... $20

ADD-ONS

De-shedding Treatment ............... $20–$40
Flea & Tick Bath .................... $20
Medicated Bath ...................... $15
Blueberry Facial .................... $12
Paw Pad Treatment ................... $10

Heavily matted dogs may incur additional charges.
Final pricing based on coat condition and behavior.

Template 2: Breed-Based (Detailed)

LUXURY PAWS SPA
SERVICE MENU

BATH & TIDY BREEDS
Labs, Beagles, Boxers, Pit Bulls
Full Service: $55–$75 | Bath Only: $35–$45

DOUBLE-COATED BREEDS
Huskies, Goldens, German Shepherds
Full Service: $70–$95 | Bath Only: $50–$70

CURLY & NON-SHEDDING BREEDS
Poodles, Bichons, Maltese
Full Service: $65–$100 | Bath Only: $45–$65

DOODLE BREEDS
Full Service: $85–$130 | Bath Only: $55–$85

GIANT BREEDS
Full Service: $100–$150 | Bath Only: $70–$100

Final pricing based on coat condition and style requested.

Template 3: Package-Based (Good / Better / Best)

THE GROOMING ROOM
SERVICE PACKAGES

THE ESSENTIALS | $45–$75

Bath
Blow dry and brush out
Nail trim
Ear cleaning
Bandana

THE FULL WORKS | $65–$100
Everything in The Essentials, plus:

Haircut
Teeth brushing
Paw pad trim

THE SPA EXPERIENCE | $95–$140
Everything in The Full Works, plus:

Conditioning treatment
Blueberry facial
Paw pad moisturizer
Premium finishing

Pricing varies by size and coat type.

Template 4: Mobile Grooming

MOBILE PAWS GROOMING
We Come to You

MOBILE FULL GROOM

Small Dogs ............ $75
Medium Dogs ........... $90
Large Dogs ............ $110
Extra Large Dogs ...... $130+

MOBILE BATH & BRUSH

Small Dogs ............ $55
Medium Dogs ........... $65
Large Dogs ............ $80
Extra Large Dogs ...... $100+

SERVICE AREA
Serving [City] within 15 miles
Travel fee applies beyond 10 miles

Includes the convenience of grooming at your home.

Design Tips for Your Price List

Visual Hierarchy:

Highlight your main service (Full Groom)
Make add-ons visible but secondary
Keep policies smaller at the bottom

Formatting Best Practices:

Align service names left and prices right
Use adequate white space
Keep fonts readable
Make prices stand out
Keep to one page if possible

Branding:

Match your brand colors
Include your logo
Add contact information
Use professional design tools if needed

Create Multiple Formats:

Physical display (framed or laminated)
Take-home brochure
Website page
Social media version
Quick quote sheet

What to Include (And What to Avoid)

Always Include:

Service names and descriptions
Prices or ranges
What’s included
Business name and contact information
Date or “updated” note

Consider Including:

Appointment duration
Cancellation policy
Accepted payment methods
Booking instructions

Usually Leave Out:

Detailed cost breakdowns
Competitor comparisons
Excessive fine print
Rarely offered services

Handling Common Pricing Challenges

Matting

Options:

“Matted coats subject to additional charges of $15–$50+”
“Severe matting quoted upon assessment.”

Doodles and Mixed Breeds

Create a dedicated Doodle category
Use higher price ranges
Clarify that pricing depends on coat condition

Behavioral Challenges

“Dogs requiring additional handling time may incur a $10–$30 surcharge.”
“Aggressive behavior may result in incomplete grooming for safety.”

Rush Appointments

“Same-day appointments (when available): $15 surcharge.”

Where to Display Your Price List

Physical:

Reception area
Near grooming station
Printed brochures

Digital:

Website services page
Google Business Profile
Facebook page
Instagram highlights
Booking platform

On Request:

Email auto-responder
Text template
Phone script

Keeping Your Price List Updated

Update At Least:

Annually
When costs rise significantly
When adding new services
After gaining experience

When Raising Prices:

Update all platforms
Notify clients in advance
Consider a short transition period

Frequently Asked Questions

Should I list prices on my website?
Yes. It filters serious clients and reduces repetitive inquiries.

How specific should breed pricing be?
As specific as you can reasonably manage. At minimum, identify time-intensive breeds.

Should I offer package discounts?
Small bundled savings (around 10%) are fine. Avoid deep discounts.

How do I handle price objections?
Refer to your price list confidently. Offer clarification, not negotiation.

Can I price differently for new vs. existing clients?
First-time specials are fine. Ongoing different pricing for identical services can cause confusion.